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How we vet brands

This is über important! We have an expert ethical advisor who carefully checks the ethics and sustainability credentials of all the brands that we feature on Baobab Avenue.

This includes reviewing;

  • Transparency and ethics of supply chains
  • Sustainability of materials used
  • Sustainability of production
  • Waste and packaging
  • Social impact

We start by visiting the brand's website to check out the information they're openly sharing. If there are any grey areas that need clarifying or we have any questions we give them a bell to dive into the details.

Check out more about the ethics you'll find our brands aligning to.